The Next One Million Podcasts Will Come From Clubhouse, Not Podcasters [S3E85]


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In 2020, one million podcasts powered by Anchor launched, effectively doubling the size of podcasting. Concerns podcasters and listeners raised about “control” and “quality” didn’t matter. New creators with something to say flocked to Anchor.

Clubhouse, the audio-only, drop-in social platform is currently tracking 10 million active weekly users. That pace of growth doesn’t seem to be slowing. So Imagine a world where Clubhouse enables distribution, turning every “club” into its own podcast, and then distributing that podcast to every single podcast directory automatically.

One million brand new Clubhouse-created podcasts by the end of 2021 seems quite possible.

So what’s a podcaster like you to do?

You should explore Clubhouse, but not abandon podcasting. Those million shows will be raw, rambling gabfests. Do you want to try to compete in that? Or stick to what you’re best at?

Speaking of Clubhouse, I’ll be hosting a room and joined by others to discuss podcasting’s accessibility problem tomorrow, February 26th at 10:00a Los Angeles / 1:00p New York City, and I’d love for you to join me. That was the topic of yesterday's episode and it seems to have struck a chord. So we'll collectively pick up the conversation and let anyone interested (and on Clubhouse) chime in. And yes, I get the irony of using a less-than-fully-accessible platform to talk about podcasting’s accessibility problems. If you want to be added to the guest list, just shoot me a note at and I shall do so.


A written-to-be-read article and a full transcript of the audio of this episode can be found at

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

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