How to Create Breakthrough Worldwide Hits, with Amy Jo Kim

Playmakers - The Game Industry Podcast

Named by Fortune as one of the “Top 10 Influential Women in Games”, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books “Community Building on the Web” (2000) and “Game Thinking” (2018).

Open up your notes app and get ready to use it as we discuss topics like:

• “Super Fans” and why they are critical to getting a “beachhead” in the market
• Why the “Fast Follow” method limits growth potential
• How to find your Super Fans quickly
• How to create innovative projects that scale in a BIG way
• How to join Amy Jo’s free Superfan Challenge

Resources Mentioned:

• Take Amy Jo’s FREE challenge!
• Check out Game Thinking
• Work with Amy Jo
• Follow Amy Jo on Twitter
• Connect with Amy Jo on LinkedIn
• Listen to Amy Jo’s podcast: Getting2Alpha
• Read Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games by Amy Jo Kim
• Read Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim