))
Unique Marketing for Unique Products with Molly Fedick, Founder of Buzzkill Wines
Gearchiveerde serie ("Inactieve feed" status)
When?
This feed was archived on June 03, 2023 23:07 (
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 301072778 series 2869780
Inhoud geleverd door Darren Fox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Darren Fox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Molly Fedick is a content expert and the Founder of Buzzkill Wines, a company that specializes in alcohol-removed wines that retain the fun of traditional wine. She developed her brand of unique content as the Creative Director of Hinge for almost four years, guiding their marketing strategy and asset creation.
In addition to Buzzkill, Molly works as a contract lecturer for New York University. She spent much of her career as a journalist, as a freelancer and as the Founder of the creative content studio, 88 Digital. She’s also worked with brands like Coca-Cola, Urban Outfitters, Tinder, and UberEats.
In this episode…How do you effectively market your beverage? For most drinks, there is an endless ocean of competition. The market is getting crowded as smaller brands are better able to compete with the larger companies. This makes marketing more important than ever, with distinct products needing advertising that’s just as distinct to stay ahead. Many brands have found their niche by embracing their unique style — like Buzzkill Wines.
Buzzkill is a wine that keeps all of the taste and none of the alcohol. Their distinctive brand is all due to their founder, Molly Fedick. Her approach to marketing is idiosyncratic, relying on authenticity and memes to convey a more personable product. From working with Coca-Cola to Urban Outfitters, she has found a marketing technique that truly works. Want to know more about her methods?
Darren Fox talks with Molly Fedick, the Founder of Buzzkill Wines, to learn about her outlook on marketing and wine. She talks about her time as the Creative Director of Hinge, how she developed her product, and the way she leverages memes in marketing. They also cover some fun topics like Molly’s favorite wine beverage and how she got to work at the White House. Find out all of this and more on this episode of Pitcher This!
55 afleveringen
Delen
