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Turning Your Passion into a Paycheck with Mattie Korneta
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Mattie Korneta is the Digital Content Manager for the Olympia Fields Country Club, the largest private clubhouse in the world, and a Bartender for Crafted 1979, a craft bottle shop and taproom. At Olympia Fields Country Club, Mattie coordinates their social media presence, produces branded marketing materials, and leads the creation and production of the weekly newsletter.
Mattie received a bachelor’s degree in History from Eastern Illinois University. She taught English in France for two years before applying her marketing and communication experience to her marketing career.
In this episode…There’s an infinite amount of information at our fingertips at any given moment. So how do you get your message in front of the right audience — and actually get them to read it?
Mattie Korneta, a bartender turned marketing expert, has a number of tricks up her sleeve. But what’s at the core of her successful strategy? Simple: analytics — whether it’s knowing the best day and time to send an email to learning which graphic will appeal to your audience.
On this episode of Pitcher This!, Darren Fox talks with Digital Content Manager at Olympia Fields Country Club, Mattie Korneta, about how she turned a passion into a career. Mattie describes how she started marketing for a bar and a country club, the type of content she creates, and tips for setting up a great newsletter system.
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