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Marketing and Distribution for Canned Wine With Hilary Cocalis of Sipwell Wine Co.

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Inhoud geleverd door Darren Fox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Darren Fox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink.

Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing Co. During her time there, she helped grow the brand to a $1 billion acquisition by Constellation Brands. She also has experience in digital media, design direction, and product development in addition to her background in marketing.

In this episode…

Marketing is an essential component for beverage brands. We all know that the presentation and branding of your product are essential for success. But, did you know that distribution can be just as important? After all, before anyone can try your drink, it has to be available to them first. If anyone knows the importance of both, it’s Hilary Cocalis.

Hilary has spent much of her career in the beverage industry as a marketer. During her time at Ballast Point Brewing Co., she helped the company grow into a national brand and a $1 billion acquisition. Now she’s brought all of that experience towards her own brand, Sipwell Wine Co. Today, she’s here to offer some of those same principles to you.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

  continue reading

55 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on June 03, 2023 23:07 (10M ago). Last successful fetch was on October 13, 2022 22:35 (1+ y ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 307718871 series 2869780
Inhoud geleverd door Darren Fox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Darren Fox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink.

Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing Co. During her time there, she helped grow the brand to a $1 billion acquisition by Constellation Brands. She also has experience in digital media, design direction, and product development in addition to her background in marketing.

In this episode…

Marketing is an essential component for beverage brands. We all know that the presentation and branding of your product are essential for success. But, did you know that distribution can be just as important? After all, before anyone can try your drink, it has to be available to them first. If anyone knows the importance of both, it’s Hilary Cocalis.

Hilary has spent much of her career in the beverage industry as a marketer. During her time at Ballast Point Brewing Co., she helped the company grow into a national brand and a $1 billion acquisition. Now she’s brought all of that experience towards her own brand, Sipwell Wine Co. Today, she’s here to offer some of those same principles to you.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

  continue reading

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