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Investing in Beverage Brands that Last with Carlton Fowler and James Pelligrini of Goat Rodeo Capital
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Carlton Fowler and James Pelligrini are Managing Partners of Goat Rodeo Capital, a venture capital fund specializing in early-stage opportunities within the alcohol beverage space. Carlton and James have nearly 30 years of combined experience in management, brand development, and marketing. They have collaborated on many business ventures as Founding Partners of sPacific Gravity and Co-founders and Directors of Granters Drinks.
In this episode…What affects a beverage brand’s lifespan? How can a brand stand out in the competitive beverage space? What qualities should a brand have to be considered for investment? Carlton Fowler and James Pelligrini can tell you.
Carlton and James met while working at E. & J. Gallo Winery, where they discovered a mutual passion for building and marketing beverage brands. Now, they’ve joined forces to run Goat Rodeo Capital, a venture capital fund focusing on early-stage opportunities for alcoholic beverage brands. Carlton and James have nearly 30 years of combined experience in brand marketing and investing, and they’re here to share their expertise with you.
On this episode of Pitcher This!, Darren Fox talks with Carlton Fowler and James Pelligrini, Managing Partners of Goat Rodeo Capital. They discuss the qualities they look for when investing in a brand, why digital marketing matters for relevancy, the rapidly growing digital age, and much more. You won’t want to miss this jam-packed episode!
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