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Guest: Sally Morrison
Manage episode 258803977 series 2653235
In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.
Hosted by: Paul Zimnisky
Guest: Sally Morrison
Guest plug: www.lightboxjewelry.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
60 afleveringen
Manage episode 258803977 series 2653235
In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.
Hosted by: Paul Zimnisky
Guest: Sally Morrison
Guest plug: www.lightboxjewelry.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
60 afleveringen
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