Ep. 486 | Growing 40x: Insider Strategies for Dominating Strategic Accounts

OnBase: Smashing Sales and Marketing Misalignments

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3M ago 13:23

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Episode Summary
Vinod shares insights from growing revenue by 40x in 7 years. Some key strategies include understanding customers thoroughly, offering a diversified portfolio of solutions, and networking extensively. Vinod also emphasizes the importance of building effective relationships with decision-makers through mutual respect, problem-solving focus, and self-awareness. He recommends staying informed by reading competitors' reports, attending industry events, and maintaining a strong professional network.

About the guest

Vinod Venkatesan is the Vice President of Sales, Strategic Accounts at Amkor Technology Inc. He is one of the emerging leaders at Amkor and is a results-oriented, technology-focused sales executive. Vinod is a problem solver at heart, questions the status quo, passionate about impactful leadership, and is driving change to continue to deliver growth for his organization.

Connect with Vinod Venkatesan

Key takeaways
- Understand your customers thoroughly by learning about their business, market position, goals, challenges, and future plans

- Offer a diversified portfolio of solutions to manage risk and provide solutions for multiple customer needs

- Build strong relationships through mutual respect, acting as a problem solver rather than taking sides, and having open conversations

- Stay informed by reading competitors' reports, listening to industry podcasts and talks, and regularly networking with contacts in your field

Quotes
"You really need to learn everything about what your customer is doing, their market position, and more importantly, where they're headed." -Vinod V. on understanding customers.

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#Business #B2B Marketing #Marketing #DemandMatrix