My Best Friend Jacob Talks Making $100K with Producer Funnels, Russ Placement + More


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For this week’s episode of the Midi Money Podcast, I had the pleasure of welcoming My Best Friend Jacob. He is a Canadian-born music producer, go-getting entrepreneur, and a proud member of our Midi Money community.

Jacob got hooked on making beats when he was just 14 years old. It inspired him to go to an audio engineering school, which later led to a job in radio.

His first breakthrough with his music came in an unusual albeit spectacular way. Jacob produced the song for Kylie Jenner’s birth video, which became an internet sensation, racking up billions of views across various social media channels.

Later on, he got the opportunity to score the Netflix documentary Travis Scott: Look Mom I Can Fly. He’s also worked with Kanye West and did sound design for the Famous music video. When you add placements with Ill Mind and Russ into the mix, you know My Best Friend Jacob is the real deal.

Recently, Jacob got his 6-figure Midi Money Award for making $100K with producer funnels. Today, he’s going to talk about his journey, his latest entrepreneurial efforts, and the many lessons he’s learned along the way.

Tune in for a rich, insightful, hour-long conversation and learn more about Jacob’s vision for the future of music production he’s calling the “10-minute initiative”.

Key Takeaways:

  • How My Best Friend Jacob got into music production (1:33)
  • Producing the music for Kylie Jenner’s birth video, and all the projects that came after (2:55)
  • Why you need to take every single opportunity you get (4:53)
  • What to expect when you go all-in on your passion (7:42)
  • The challenges of building your team (9:43)
  • Why is collaboration with other producers so important? (15:38)
  • Making the mindset shift from producer to entrepreneur (17:17)
  • The secret about growing two businesses at the same time (21:38)
  • Ideas on creating and repurposing content (27:08)
  • Including your audience in the development process (33:51)
  • How to stay motivated and focused on working towards your goals (37:30)
  • A huge lesson on creativity and the production process (41:19)
  • Jacob’s thoughts on working with Kanye West (45:40)
  • Getting his 6-figure Midi Money award and some of the biggest lessons from the journey (47:04)
  • What is Jacob’s “10-minute initiative” all about? (51:39)
  • Top producer funnel secrets, insights, and challenges (54:59)
  • What’s next for My Best Friend Jacob (1:04:16)
  • Reminiscing about the Nashville Midi Money Event (1:08:15)

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