Finger Drumming, Producers Creating Online Content, and Why Consistency Is Key w/ Beatsbyjblack


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If you're a fan of finger drumming, there's no doubt you know all about my next guest. On this episode of the Midi Money Podcast, I'm joined by none other than Beatsbyjblack!

Beatsbyjblack is a famous producer, serial entrepreneur, and creator of the Finger Drumming Academy. His dedication, productivity, and vision are all so very inspiring, while his origin story testifies that great things can come from something seemingly devastating.

Even though he's currently enjoying life as the category king of finger drumming, Beatsbyjblack is constantly working on multiple projects. Making beats, selling drum kits, sponsorships, starting a clothing line… All I can say is the man knows how to work hard and understands what it means to go all in.

His mission is to one day make finger drumming lessons as popular as piano lessons. I also signed up for Finger Drumming Academy not so while ago, and I can definitely say I had a ton of fun doing it.

Today, we're going to talk about his strategy for creating online content, building relationships with companies in the music industry, and discuss what makes consistency the key to success.

All that and more, only on the Midi Money Podcast!

Key Takeaways:

  • Beatsbyjblack’s origin story (2:25)
  • How Beatsbyjblack first discovered finger drumming (5:20)
  • Developing finger drumming into a career (9:20)
  • The red, blue, and purple ocean marketing metaphor (13:40)
  • The key to finding success in the music industry (17:36)
  • Why you should never hide behind a logo (22:18)
  • How to build relationships with people from the industry (26:28)
  • Is popularity the most important thing for getting sponsorship deals? (29:19)
  • Don’t hate the game, do this instead! (32:13)
  • Is the role of the producer only to serve the artist, or is there more to it? (35:21)
  • The secret to developing multiple businesses effectively (37:23)
  • A quick recap of our conversation (40:00)
  • Why you always have to dream big (43:01)

Additional Resources:


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