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Everything is awesome: Aussie expat Nicole Taylor on leading LEGO’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

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Manage episode 334044230 series 2501526
Inhoud geleverd door LiSTNR Support. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door LiSTNR Support of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Aussie expat Nicole Taylor jumped ship from managing international creative firms to lead LEGO’s in-house agency, which has 400 people around the world, a content factory, and powerful creative, digital and production capabilities. Now, she’s leading a review of the company’s agency roster – and is very positive about the strengths of indies. “I love the fact that they're not thinking of a P&L outcome,” she says. They just want the best thinking and ideas. LEGO is flying, posting record profits and sales in 2021 and outstripping major rivals Mattel and Hasbro. Taylor, who started in Sydney AGENCIES in the late 90s, says in-housing can work wonders – speed is key, and businesses are starting to recognise the benefit of having creativity close by. Creatives are now in high demand among corporates, who see financial incentives to different thinking.

See omnystudio.com/listener for privacy information.

  continue reading

323 afleveringen

Artwork
iconDelen
 
Manage episode 334044230 series 2501526
Inhoud geleverd door LiSTNR Support. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door LiSTNR Support of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Aussie expat Nicole Taylor jumped ship from managing international creative firms to lead LEGO’s in-house agency, which has 400 people around the world, a content factory, and powerful creative, digital and production capabilities. Now, she’s leading a review of the company’s agency roster – and is very positive about the strengths of indies. “I love the fact that they're not thinking of a P&L outcome,” she says. They just want the best thinking and ideas. LEGO is flying, posting record profits and sales in 2021 and outstripping major rivals Mattel and Hasbro. Taylor, who started in Sydney AGENCIES in the late 90s, says in-housing can work wonders – speed is key, and businesses are starting to recognise the benefit of having creativity close by. Creatives are now in high demand among corporates, who see financial incentives to different thinking.

See omnystudio.com/listener for privacy information.

  continue reading

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