Ga offline met de app Player FM !
Inside Spotify's Vision for Audio Creators
Gearchiveerde serie ("Inactieve feed" status)
When? This feed was archived on September 22, 2023 13:16 (). Last successful fetch was on June 30, 2023 15:25 ()
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 296275283 series 2884770
Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify’s Chief R&D Officer Gustav Söderström has been thinking about Spotify’s unique role in the creator economy for a while.
Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird’s eye view of the company’s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify’s CEO and co-founder.
In this conversation, we talk to Gustav about what he’s keeping a pulse on these days; NFTS? Interactive audio? Bundles?
We also talk about:
- How he sees Spotify fitting into the creator economy through their Open Access Platform
- Why the Spotify doesn’t believe in taking an “App Store cut” from creators
- The company’s ethos around building “voluntary” features
- Why he’s excited about the business model of NFTs
- The demand for live audio and why it’s bigger than people thought
We hope you enjoy this conversation with Gustav as much as we did!
Brought to you by Means of Creation, an Every newsletter
Theme composed by Keizo Fish
54 afleveringen
Gearchiveerde serie ("Inactieve feed" status)
When? This feed was archived on September 22, 2023 13:16 (). Last successful fetch was on June 30, 2023 15:25 ()
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 296275283 series 2884770
Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify’s Chief R&D Officer Gustav Söderström has been thinking about Spotify’s unique role in the creator economy for a while.
Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird’s eye view of the company’s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify’s CEO and co-founder.
In this conversation, we talk to Gustav about what he’s keeping a pulse on these days; NFTS? Interactive audio? Bundles?
We also talk about:
- How he sees Spotify fitting into the creator economy through their Open Access Platform
- Why the Spotify doesn’t believe in taking an “App Store cut” from creators
- The company’s ethos around building “voluntary” features
- Why he’s excited about the business model of NFTs
- The demand for live audio and why it’s bigger than people thought
We hope you enjoy this conversation with Gustav as much as we did!
Brought to you by Means of Creation, an Every newsletter
Theme composed by Keizo Fish
54 afleveringen
Alle afleveringen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.