Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine


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In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Claravine. The need for quality data is paramount to today’s digital-first business. Many of the top brands in the world know this and choose Claravine as a foundation of their data’s integrity.

We talk about data integrity and standardization. Topics we discuss:

  • How to recognize when a data integrity problem occurs
  • Ways to solve data integrity issues
  • Things that lead to data integrity problems
  • Challenges marketers face when they have data integrity problems

LinkedIn Verl Allen: https://www.linkedin.com/in/verl-allen-b83175/

Website Claravine: https://www.claravine.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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