Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE


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In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.

Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.

Things we discuss and were mentioned in the research:

  • Trends in martech
  • The growing role of data
  • The changing role of marketers and a look into the future
  • Trends in outsourcing

A link to the mentioned report:

LinkedIn Alex Price:

Website FINITE Community for B2B marketers:

Website 93Digital:

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