Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE

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In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.

Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.

Things we discuss and were mentioned in the research:

  • Trends in martech
  • The growing role of data
  • The changing role of marketers and a look into the future
  • Trends in outsourcing

A link to the mentioned report: https://93x.agency/b2b-technology-marketing-trends-in-2021/

LinkedIn Alex Price: https://www.linkedin.com/in/alxprce/

Website FINITE Community for B2B marketers: https://finite.community/

Website 93Digital: https://93digital.co.uk/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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