Third party cookie abandonment and the Era of Value Exchange – Interview G’man from Aqilliz.

28:37
 
Delen
 

Manage episode 257374848 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.

During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:

  • What’s the difference between 1st and 3rd party cookies?
  • What the abandonment of 3rd party cookies means for advertisers and adtech companies
  • Why G’man expects the ‘Era of Value Exchange’ is at hand
  • Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
  • What should advertisers do to prepare?

LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/

Website Aqilliz: https://aqilliz.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

103 afleveringen