Manage episode 257374848 series 2361217
In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.
During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:
- What’s the difference between 1st and 3rd party cookies?
- What the abandonment of 3rd party cookies means for advertisers and adtech companies
- Why G’man expects the ‘Era of Value Exchange’ is at hand
- Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
- What should advertisers do to prepare?
LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/
Website Aqilliz: https://aqilliz.com/