The role of PR in Martech - Interview Aaron Mirck, Presscloud


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In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of, a platform that helps you in reaching the right journalists in your industry.

During the interview we discuss loads of topics, some of them include:

  • Why PR is important in your marketing mix
  • How to create appealing PR pieces
  • How to measure for success in PR

LinkedIn Aaron Mirck:

Website Presscloud:

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