The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost


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In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C.

The following topics are covered:

  • Differences in B2B and B2C social media management
  • Social media management software in your B2B martech stack
  • How to measure ROI from social in B2B and social attribution
  • How to motivate your colleagues to be social advocates for the company
  • Pitfalls when rolling out your B2B social media strategy

LinkedIn Julia Shapiro:

Website Oktopost:

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