The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost

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In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C.

The following topics are covered:

  • Differences in B2B and B2C social media management
  • Social media management software in your B2B martech stack
  • How to measure ROI from social in B2B and social attribution
  • How to motivate your colleagues to be social advocates for the company
  • Pitfalls when rolling out your B2B social media strategy

LinkedIn Julia Shapiro: https://www.linkedin.com/in/juliashapiro131/

Website Oktopost: https://www.oktopost.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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