The future of software for product marketers - Derek Osgood, CEO of Ignition


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In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.

Topics we discuss:

  • What common mistakes do product marketers make?
  • How can software and software templates help?
  • The results of using GTM software

LinkedIn Derek Osgood:

Website Ignition:

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