The future of software for product marketers - Derek Osgood, CEO of Ignition

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In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.

Topics we discuss:

  • What common mistakes do product marketers make?
  • How can software and software templates help?
  • The results of using GTM software

LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/

Website Ignition: https://www.haveignition.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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