ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse


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In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting.

An important question a lot of marketers have is which content to keep, update or kill. Making these decisions requires more than just looking at keywords and page visits. It requires a broader approach, which we explain fully in the podcast.

In the episode, we also discuss 3 decision-making metrics to do meaningful content inventory analysis. We start by going through the key developments in SEO and content marketing in the last 20 years.

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