Revenue Marketing Series (6 of 9): Sales & Marketing Alignment - David Greenberg, CMO @ Act-On Software
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In this episode, Elias has a chat with David Greenberg, he's the Chief Marketing Officer at Act-On Software. Act-On is a leading marketing automation software platform and David shares his knowledge on Sales and Marketing Alignment, based on his experience within Act-On.
We discuss a lot of topics, amongst them:
- How to organize business processes around Sales & Marketing Alignment
- The technology stack, needed to align Marketing & Sales
- Marketing & sales alignment in practice
- The importance of (re-) nurturing leads and lead scoring
LinkedIn David Greenberg: https://www.linkedin.com/in/davidgreenberg2/
Website Act-On Software: https://act-on.com/
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