Revenue Marketing Series (5 of 9): Best practices in lead nurturing - Mark van Horik, Martech Consultant @ Marketing Guys
Manage episode 284621891 series 2361217
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Actually, Mark and Elias don't really like the term 'lead nurturing' very much. It more or less implies that marketers define how buyers move through the buying cycle. They believe that the buyer him- or herself decides how he/she comes to a buying decision. The marketer merely is there to help the prospect to find its way through the journey.
Mark shares 10 helpful tips on how to be best in lead nurturing. We discuss topics like marketing & sales alignment, lead scoring, personalization, and getting to know your customer. We also discuss the different channels you can use (apart from email marketing) for lead nurturing.
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
LinkedIn Elias: https://www.linkedin.com/in/eliascrum/
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at firstname.lastname@example.org