Practical use of AI in digital marketing - Erica Salm Rench, COO of


Manage episode 335611666 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at **

When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!

In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa is a very sophisticated email marketing tool.

Topics we discuss:

  • SEO and AI
  • How to use AI to personalize email marketing
  • AI, done in an approachable way

LinkedIn Erica Salm Rench:

Website Rasa:

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

190 afleveringen