Online personalization for B2B - Interview Kirsty Dawe, Webeo


Manage episode 259762617 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.

During the 50-minute interview, we talk about the following topics:

  • Different kinds of online personalization solutions
  • How to start your personalization efforts
  • How to measure success and ROI on online personalization
  • Practical examples of personalization cases
  • The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)

LinkedIn Kirsty:

Website Webeo:

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

103 afleveringen