Marketing & Sales during fast-changing times (episode 1)


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In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benefit from these fast-changing times.

During this episode we talk about the following topics:

  • Identify your most promising markets
  • How to set up your prospect list
  • Lead generation by marketing (inbound) vs sales prospecting activities
  • a list of martech solutions that you should have in place:
    • Marketing automation and email marketing
    • Personalization
    • Webinars
    • Collaboration tools
    • Automatic calendar scheduling for Sales

During the interview, Elias mentions a blog post in which the automatic scheduling of sales meeting is explained, this you can find here:

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

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