Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU


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In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and National Geographic.

Joe shares some key trends in content marketing that he identified. Some of the trends that we discuss include:

  • The expanding martech stack marketers are using and what to focus on
  • The no-code trend when connecting solutions
  • Video in marketing & sales
  • The growing role of storytelling

Find out more trends that Joe and Elias identified here:

  1. 2020 Year in Review (and a Look Ahead…) (on
  2. The 10 most important Marketing Technology trends for 2021 (on

LinkedIn Joe:

Website ISSUU:

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

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