Invite customers to your story - Interview Evan Knox, Caffeine Marketing


Manage episode 257472767 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework.

During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

  • The 7 principles of StoryBrand
  • The picture of success and failure
  • Be the guide, not the hero in your story
  • Cialdini’s six Principles of Persuasion
  • Self-care and balance: optimize your hours outside of your business

LinkedIn Evan Knox::

Website Caffeine Marketing:

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

103 afleveringen