In marketing, the past is no guarantee for future success anymore - Mark Stouse, CEO of Proof Analytics


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In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in.

In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics.

Topics we discuss:

  • The use of regression models in marketing
  • How data can help you in making better decisions
  • Examples of marketing mix modeling used in different industries

LinkedIn Mark Stouse:

Website Proof Analytics:

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