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How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard

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Manage episode 343668274 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

  • Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
  • Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

Artwork
iconDelen
 
Manage episode 343668274 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

  • Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
  • Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

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