Manage episode 273729574 series 2361217
During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers?
We discuss the following topics:
- What location data is and how it can be used
- Location and geo-data as a replacement for cookies?
- Examples of geo-targeting campaigns
- Privacy and location data
LinkedIn Greg: https://www.linkedin.com/in/gregsterling/
Website Uberall: https://uberall.com/