How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall


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During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers?

We discuss the following topics:

  1. What location data is and how it can be used
  2. Location and geo-data as a replacement for cookies?
  3. Examples of geo-targeting campaigns
  4. Privacy and location data

LinkedIn Greg:

Website Uberall:

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