How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow

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In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.

There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI.

We talk about the use of intent data. Topics we discuss:

  • Differences between contact and organization based intent data
  • Use of 3rd party cookies
  • How to reduce costs of advertising by using intent data
  • The right way to use intent data

LinkedIn Tyler Kemp: https://www.linkedin.com/in/tjkemp/

Website Intenflow: https://www.intentflow.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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