How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely
Manage episode 315397862 series 2361217
Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way.
In this episode, Elias has a chat with Nate Joens, who is the co-founder and head of innovation at Structurely, a conversational AI solution.
Topics we discuss:
- What is conversational AI?
- How does it help sales and marketing?
- Live chat vs. Chatbots vs. Forms
- Integration of conversational into you MarTech Stack
LinkedIn Nat Joens: https://www.linkedin.com/in/nathanjoens/
Website Structurely: https://www.structurely.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.