How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com
Manage episode 273132375 series 2361217
Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool?
During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection. Jordie is the founder of EmailMonday and EmailVendorSelection.com. Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.
We discuss the following topics:
- How to select the right email service provider
- Criteria to use when selecting an ESP
- Potential pitfalls to avoid in vendor selection
- The differences between email marketing and marketing automation
During the interview Jordie mentions some URLs:
- Subscribe to Jordie's newsletter.
- Everything about AMP for email
- Small senders ESP comparison with pricing table
- Alternatives to MailChimp, compared to it.
- A lot of handy email marketing testing and optimization tools
- Email marketing ROI calculator
LinkedIn Jordie: https://www.linkedin.com/in/jvrijn/
Website EmailMonday: http://www.emailmonday.com/