How to select the right email marketing platform - Jordie van Rijn, founder @


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Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool?

During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection. Jordie is the founder of EmailMonday and Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.

We discuss the following topics:

  1. How to select the right email service provider
  2. Criteria to use when selecting an ESP
  3. Potential pitfalls to avoid in vendor selection
  4. The differences between email marketing and marketing automation

During the interview Jordie mentions some URLs:

LinkedIn Jordie:

Website EmailMonday:

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

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