Manage episode 326677246 series 2361217
In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.
Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!
Topics we discuss:
- How to create the best B2B content
- Recent developments in B2B content
- How to make content creation and selection less subjective
- Inhouse creation of content vs. outsourcing
- How to select an agency for content
LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/
Website Content Callout: https://www.contentcallout.com/
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