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In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals).
Topics we discuss:
- 4 Steps to get to Creative Excellence for your creative content
- Examples of creative content that works
- Tips on how to create the best creative content on different platforms
LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/
Website CreativeX: https://www.creativex.com/
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