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How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno
Manage episode 334797035 series 2361217
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.
The topics we discuss include:
- Possibilities of text messaging in your marketing mix (SMS, social messaging)
- Best practices for the use of business messaging
- Differences in B2B and B2C use
- Costs and benefits associated with the use of business messaging
- How to measure results and attribution
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 afleveringen
Manage episode 334797035 series 2361217
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.
The topics we discuss include:
- Possibilities of text messaging in your marketing mix (SMS, social messaging)
- Best practices for the use of business messaging
- Differences in B2B and B2C use
- Costs and benefits associated with the use of business messaging
- How to measure results and attribution
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 afleveringen
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