Manage episode 328067718 series 2361217
Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.
In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.
Topics we discuss:
- Examples of successful personalization
- Step-by-step process to personalize
- Technology needed
- The typical martech stack needed for personalization
- How to define audiences for personalization
LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/
Website Breinify: https://home.breinify.ai/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.