How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify

25:17
 
Delen
 

Manage episode 328067718 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

  • Examples of successful personalization
  • Step-by-step process to personalize
  • Technology needed
  • The typical martech stack needed for personalization
  • How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/

Website Breinify: https://home.breinify.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

164 afleveringen