How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify


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Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

  • Examples of successful personalization
  • Step-by-step process to personalize
  • Technology needed
  • The typical martech stack needed for personalization
  • How to define audiences for personalization

LinkedIn Diane Keng:

Website Breinify:

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