How to create a brand story - Arjun Sen, President @ ZenMango


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People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectively define a brand story.

We discuss the following things:

  • The importance of having a brand story
  • How to create a brand story
  • How to create a culture of storytelling
  • Examples of brand stories
  • Branding and technology

LinkedIn Arjun Sen:

Website ZenMango:

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