Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon


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It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!

In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.

We discuss the following:

  • The role and importance of marketing operations
  • What marketing metrics to measure for success
  • Measuring against 'what if we did not do any marketing efforts?'
  • Trends in Martech for 2021
  • The importance of marketing attribution

LinkedIn Darrell Alfonso:

Website Amazon Web Services:

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