Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon

40:21
 
Delen
 

Manage episode 279183310 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!

In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.

We discuss the following:

  • The role and importance of marketing operations
  • What marketing metrics to measure for success
  • Measuring against 'what if we did not do any marketing efforts?'
  • Trends in Martech for 2021
  • The importance of marketing attribution

LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/

Website Amazon Web Services: https://aws.amazon.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

103 afleveringen