Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai

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In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights:

  • Learning when starting a marketing department from scratch
  • What is funnel marketing?
  • How to measure funnel conversions properly
  • How to guide leads from Top to Bottom of Funnel
  • Selecting the right social media tooling
  • Using reviews and review websites in your marketing
  • Using chat for your website

LinkedIn Maddy Martin: https://www.linkedin.com/in/madelainemartin/

Website Smith.ai: https://smith.ai/

The mentioned code for $100 off the first month of service at Smith.ai for our listeners is MARKETINGGUYS and that can be applied to the virtual receptionist and live website chat services.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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