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5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys
Manage episode 315940588 series 2361217
Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.
The 5 trends we discuss:
- Recruitment marketing get a more prominent role
- Data-driven marketing and why it still did not get the attention it should have
- Integration of marketing technology
- Focus on data integrity
- Revenue marketing becomes the standard
LinkedIn Elias: https://www.linkedin.com/in/eliascrum
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 afleveringen
Manage episode 315940588 series 2361217
Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.
The 5 trends we discuss:
- Recruitment marketing get a more prominent role
- Data-driven marketing and why it still did not get the attention it should have
- Integration of marketing technology
- Focus on data integrity
- Revenue marketing becomes the standard
LinkedIn Elias: https://www.linkedin.com/in/eliascrum
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 afleveringen
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