E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing


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In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsourced marketing services with a team of 40 professionals.

Bruce has tons of experience in online marketing and knows a lot about the martech tools that are used. We have a chat about whether it's best to select an all-in-one solution (containing automation, chat, CRM, etc.) or if it's better to go for best of breed solutions, using native integrations.

Other topics that we discuss:

  • The online challenges for SME companies
  • The value and necessity of real-time dashboarding
  • Marketing automation
  • How to grow your funnel at every stage

LinkedIn Bruce Rowley: https://www.linkedin.com/in/bruce-rowley-36b8604/

RSM Marketing Company website:https://rsmconnect.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

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