E51: Tips on emailmarketing - Interview Frank Strzyzewski and Menno Worst

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In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank Strzyzewski and Menno Worst. Frank is the CEO of Xqueue, a German email expert company with clients including Lufthansa and Bosch. XQueue is an Email Service Provider (ESP) and their product is called Maileon. We also have Menno Worst in the chat, he's responsible for the Benelux business of Maileon.

During the chat, we find out that email is far from dead. It is, however, an increasingly complex game to get your emails delivered to inboxes instead of realizing bounces or end up in SPAM boxes. We discuss the following topics on this episode:

  • Differences in email service providers (ESPs)
  • Criteria for good ESPs
  • How to get emails delivered in inboxes
  • New developments in email marketing
  • Using I and machine learning in email

LinkedIn Frank Strzyzewski:https://www.linkedin.com/in/frank-strzyzewski-25846745/

LinkedIn Menno Worst: https://www.linkedin.com/in/mennoworst/

Website Xqueue: https://www.xqueue.de/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

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