Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital

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In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.

Topics we discuss:

  • What is the definition of CLV?
  • How to focus on the right customers
  • Reward existing customers
  • Why you should not spend a single dollar on marketing before knowing the CLV

LinkedIn Rahul Chauhan: https://www.linkedin.com/in/rahulchauhan1/

Website Foresight Digital: https://foresightdigital.com.au/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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