Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital


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In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.

Topics we discuss:

  • What is the definition of CLV?
  • How to focus on the right customers
  • Reward existing customers
  • Why you should not spend a single dollar on marketing before knowing the CLV

LinkedIn Rahul Chauhan:

Website Foresight Digital:

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