Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital
Manage episode 322218801 series 2361217
In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.
Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.
Topics we discuss:
- What is the definition of CLV?
- How to focus on the right customers
- Reward existing customers
- Why you should not spend a single dollar on marketing before knowing the CLV
LinkedIn Rahul Chauhan: https://www.linkedin.com/in/rahulchauhan1/
Website Foresight Digital: https://foresightdigital.com.au/
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