Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX

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In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both.

Topics we cover:

  • Trends in MarTech and SalesTech
  • How marketers should not overcomplicate MarTech
  • Invest in tools & tech that help you move the needle
  • The importance of funnels

LinkedIn Lee Hackett: https://www.linkedin.com/in/leehackett/

Website BluprintX: https://bluprintx.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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