Manage episode 301735802 series 2361217
In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both.
Topics we cover:
- Trends in MarTech and SalesTech
- How marketers should not overcomplicate MarTech
- Invest in tools & tech that help you move the needle
- The importance of funnels
LinkedIn Lee Hackett: https://www.linkedin.com/in/leehackett/
Website BluprintX: https://bluprintx.com/
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