Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media

28:43
 
Delen
 

Manage episode 288285578 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distinguish themselves from the rest and how is your marketing dollar spent best? In this episode, we have an interview with Kevin Urrutia, the founder of Voy Media (New York City).

Kevin shares his insights with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:

  • How to differentiate yourself as a company
  • Using the right channels online as a start-up
  • Difference between Facebook Ads and Google Ads
  • SEO for start-ups
  • Real-life start-up marketing examples

LinkedIn Kevin Urrutia: https://www.linkedin.com/in/urrutia/

Website Voy Media: https://voymedia.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

122 afleveringen