Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
Manage episode 297601156 series 2361217
In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book.
LinkedIn Eric Schwartzman: https://www.linkedin.com/in/schwartzman/
Find the book on Amazon: https://www.amazon.com/Digital-Pivot-Secrets-Online-Marketing-ebook/dp/B08XN4G1Z7/
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.