Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject

25:07
 
Delen
 

Manage episode 311812320 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.

Topics we discuss:

  • How to measure for martech success
  • A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
  • How to integrate marketing technology tools
  • The biggest learnings this year in martech

LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/

Website BIMobject: https://www.bimobject.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

157 afleveringen