Attribution secrets for B2B marketers - Bonnie Crater, CEO of Full Circle Insights

Marketing Technology Podcast by Marketing Guys

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2y ago 21:33

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Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

Tips on how to build your reliable attribution model
Metrics that matter for attribution
How to use an attribution model in practice

LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/

Website Full Circle Insights: https://fullcircleinsights.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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