Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk

Marketing Technology Podcast by Marketing Guys

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.

Topics we discuss:

• Most important metrics to measure
• Why CLV matters
• Differences between industries and how this impacts analytics
• Attribution for e-commerce and how to measure this (both on- and offline)

LinkedIn Brian: https://www.linkedin.com/in/brianeberman/

Website Zeenk: https://zeenk.com/

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