Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
Manage episode 346127171 series 2361217
What are the most important metrics to measure for e-commerce brands?
In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.
Topics we discuss:
- Most important metrics to measure
- Why CLV matters
- Differences between industries and how this impacts analytics
- Attribution for e-commerce and how to measure this (both on- and offline)
LinkedIn Brian: https://www.linkedin.com/in/brianeberman/
Website Zeenk: https://zeenk.com/
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