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How Much Customer Research Should You Do? | Romney Taylor, VP of Marketing at Habito
Manage episode 290537316 series 2907099
In this episode, I’m chatting with Romney Taylor, VP of Marketing at Habito.
Before working at Habito, Romney was working for a very successful management consulting company, with clients such as Giffgaff, Skype and Zopa.
What is Habito? Habito is an online mortgage broker. But it’s not just any mortgage broker: they’re user friendly, tech-savvy and are a B corp. Since 2015, they’ve received over £63M in total funding, sorted £4 bn worth of mortgages and have over 4000 excellent client ratings on Trustpilot.
In this episode, Romney and I chat about Habito’s hyper focus on customer centricity, how they do their customer research and the role certain emotions play in their marketing campaigns.
Habito's website: https://www.habito.com/
Follow Romney on LinkedIn: https://www.linkedin.com/in/romneytaylor/
34 afleveringen
Manage episode 290537316 series 2907099
In this episode, I’m chatting with Romney Taylor, VP of Marketing at Habito.
Before working at Habito, Romney was working for a very successful management consulting company, with clients such as Giffgaff, Skype and Zopa.
What is Habito? Habito is an online mortgage broker. But it’s not just any mortgage broker: they’re user friendly, tech-savvy and are a B corp. Since 2015, they’ve received over £63M in total funding, sorted £4 bn worth of mortgages and have over 4000 excellent client ratings on Trustpilot.
In this episode, Romney and I chat about Habito’s hyper focus on customer centricity, how they do their customer research and the role certain emotions play in their marketing campaigns.
Habito's website: https://www.habito.com/
Follow Romney on LinkedIn: https://www.linkedin.com/in/romneytaylor/
34 afleveringen
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